Thursday, November 28, 2019

Industrialization Essays (656 words) - Industrial Revolution

Industrialization As George Donelson Moss, author of America in the twentieth century states it; modern America emerged during the last thirty years of the nineteenth century. With most of the century consisting of farmers and smaller towns and country-like living, the later parts of the century brought industrialization and businesses. This changes forced Americans to view and live life differently. Of the important elements that influenced America in the nineteenth century, industrialization and immigration are the most significant. Industry flourished in the 1800s causing changes to Americas every aspect of life. Manufacturing also increased during this time due to the many advancements and new inventions. Railroads, one of the most important advances of the 1800s, increased the growth and size of manufacturing and industrialization. With railroads, wide spread cities could connect to each other enabling companies to sell their products to other consumers besides the local merchants. This expansion of goods allowed more rural areas to flourish into larger, factory dwelling cities. Andrew Carnegie became known as the steel master of America after inventors found a new way of mass-producing steel in the U.S. during the 1860s. America became the number one steel manufacturer in the year of 1880. The petroleum industry grew in the 1860s also. Kerosene, used to bring light to houses after nightfall, became its most important product. John D. Rockefeller, who headed the Standard Oil Company, became the nations first billionaire with his involvement in this industry. Alexander Graham Bells invention of the telephone in 1876 created another huge industry in the nineteenth century. From the 1880s until the end of the century, Americans were using over 800,000 telephones. This aided in communication across the U.S. Another famous inventor, Thomas Edison, also helped the industrialization of the late 1800s by improving telephonic transmissions and the electric light bulb. He built the first power station in 1882 that supplied customers the electric current for lighting. With the industries and businesses flourishing, a big problem with urban development arose. With new industries, workers and their families would flood the surrounding city looking for jobs and places to live. This rapid expansion of people and cities caused many unfavorable results. The workers were forced to live in cramped and crowded housing. Problems arose with this lifestyle including the spreading of diseases, an increased crime rate, psychological stress and juvenile delinquency. These slums also caused problems such as decreased water supply, sewage, and the loss of police and fire protection. The conditions of these urban cities gradually increased leading to paved streets and adequate lighting after dark, decreasing the amount of crime. With the transportation improvements, the cities started to segregate into social classes with the immigrants staying in the poor areas and the middle classes moving away from the central area. With the news of industrialization and economic growth in America in the later part of the nineteenth century, immigrants from mostly Europe began to rush into the U.S. These immigrants were made up of mostly low class peasants with little or no skills, training, or education. These newcomers would crowd the urban cities living in close quarters with other immigrants. The industries employed these people with jobs such as digging sewers, installing utilities, and paving the streets. These people worked very hard for the little wages that they received just to live in our country. These immigrants would more than likely never overcome their social class but their children who were given the opportunity to go to schools and obtain training often achieved middle-class status. Jane Adams, who opened a settlement house in a slum in Chicago called the Hull House, was one of the most helpful in helping the immigrants overcome their poverty. She provided services such as medical care, counse ling, schools, and employment referral to help these people adapt to their new ways of living. History Essays

Sunday, November 24, 2019

Bullying Bullying and Facebook Pages Essay

Bullying Bullying and Facebook Pages Essay Bullying: Bullying and Facebook Pages Essay Bullying is a deliberate act to hurt someone physically, verbally or psychologically. Bullying is an issue of power. Bullying is when individuals or groups persistently over a period of time, behave in ways, which cause another person to feel hurt, physically or non-physically. Verbal bullying - such as name calling or put downs, Physical bullying - being punched Social bullying – playing nasty jokes Psychological bullying - you are given dirty looks Cyber bullying - Using technology (texting, calling, Facebook pages, chatrooms) Able to bully without the face-to-face confrontation Bullies can be anyone because they can hide behind technology becoming anonymous. This makes finding the bully very difficult. Cyber bullying is a major concern because technology is such a huge part of our lives. People find these things so serious the consequences can be as bad as suicide. What are some strategies to deal with: Bullying- Tell someone, walk away CONFLICT : Is Normal Occurs when people have opposing views on things and cannot appreciate the other person’s view. Can be resolved or made worse by how we handle ourselves during it. Often other people become involved in the conflict without needing to be. Cyber Bullying- block them, delete account, tell someone What are the effects of bullying on the victim and the bully? Bully- power, may feel guilty Victim- depression, feel alone What is bystander? Someone who witnesses the bullying but does not always report or tell anyone How does a bystander contribute to bullying? Sometimes when they don’t tell anyone of the bullying What can a bystander do to help reduce bullying? Tell someone and get help Participants Not treating people

Thursday, November 21, 2019

COMPETITIVE DIALOGUE AND THE NEGOTIATED PROCEDURES Essay

COMPETITIVE DIALOGUE AND THE NEGOTIATED PROCEDURES - Essay Example Such goods may include some IT application gadgets as well as some security and military equipments. In the latter category, the procurer customizes and specifies the characteristics required and the manufacturer produces the goods in the customized traits. This provision entitles the procurer to identifying probable suppliers, who with the specifications of the procurer, manufactures and supplies the required products. This has led to devising of the tendering mechanisms such as the competitive tendering and the negotiated procedures of procurement by both the private as well as the public domain besides the open and the closed tendering procedures. The competitive dialogue involves customized discussions that involves many bidders and, applied in complex procurement procedures. The competitive dialogue method is characterized of two basic stages where the contracting authority starts by advertising the opportunities. Interested participants apply and gives the information through w hich the contracting authority to determine the competitiveness of the applicants for the contracts and thus few of the qualified applicants are shortlisted for the second phase which is the actual competitive dialogue. The dialogue entails thorough discussions with the shortlisted participants and the contracting authority stops to engage when it is assured of proposals that will meet her requirements. After the dialogue, the authority then invites tenders for the contract and the evaluation of the tenders stick to the formula of most economically advantageous. On the other hand, negotiated procedures involve the negotiation of procurement by procurer (contracting authority) and the potential bidders where the most cost effective bidders get the contract award1. The competitive dialogue pass through the two stages as with the prior procedure with the difference notable in that within the negotiated procedures the contracting authority requires proposals from the shortlisted partici pants before engaging in negotiations. In the analysis of procurement through competitive dialogue as well as the negotiation procedures, the most outstanding thing is that both the procurer and the supplier has information that the other has not and is important for the tendering process to be efficient as well as successful. The success of the negotiated as well as the competitive dialogue procurement procedures rest on the ability for the parties involved to use the information at hand convincingly to win the contract award. The two procedures therefore run hand in hand and are thus reviewed together. In the event that competitive dialogue becomes strenuous, then procurer would source for a probable supplier within the market and thus negotiate the procurement procedures. Competitive Dialogue According to the directive 2004-18-ec, the member states have the provision of choosing what kind of contracting that the authorities would be permitted to use either through central purchas ing bodies, auctions by electronic means, dynamic purchasing systems as well as through competitive dialogue procedure2. Competitive dialogue is a mechanism or a procedure through which institutions achieve bidding mechanisms for the purpose of procurement by discussions. It is a provision through which all economic operators are allowed to request to participate in the competitive dialogue leading to assignment of a contract. A newly devised procedure, Competitive dialogue is most applied in public procurement and bidding practices. It was designed to be used in contract procedures, which the open or closed procurement proce

Wednesday, November 20, 2019

3 Assignments Assignment Example | Topics and Well Written Essays - 750 words

3 Assignments - Assignment Example Tolentino-DelosReyes, F. A., Ruppert, D. S., & Pamela, K. S. (2007). Evidence-based practice: Use of the ventilator bundle to prevent ventilator associated pneumonia. American Journal of Critical Care, 3 (4), 12-13. In this article, the effect of educational program on nurses’ is studied and performance in the CCU and SICU is observed. Here, it is shown that compliance of the program improved knowledge, and helped in reducing VAP incidences. It was showed that a 30 minute education session improved both the nurses’ knowledge and clinical performance. The relation of aspiration factor which contributes to VAP is studied. It was revealed that the pneumonia rate increase from 24% in day one to 48% in day 4 was caused by high secretions level. The clinical education project that was used to asses nurses’ knowledge on the use of VAP bundle supported the proposed change (Zaydfudim et al., 2009). Here, the implementation of VAP dashboard system to measure and record compliance of VAP bundles is described. Statistical information is given, showing that VAP accounts for about 60% of deaths among patients with hospital-acquired pneumonia. VAP prolongs the hospital stay by about 4 to 9days while considerably rising hospitalization costs (Hawe et al., 2009). Compliance with the VAP bundle improved from 39% to 89% for the period of August 2007 to July 2008, after the implementation of electronic VAP dashboard system, while the incidence of VAP reduced from a mean standard deviation of 15.2 to 9.3. Here, the study findings supported the proposed change through the implementation of VAP bundle dashboard system to measure and record compliance of VAP bundles (Hawe et al., 2009). By giving examples of VAP incidence, the article provided morbidity and mortality rate in ICU, which was measured at a rate 40/1,000 patient days in 2004 and 15.9/1,000 ventilator days towards the end of 2005. By offering staff education and overall changes in the organization in order

Monday, November 18, 2019

Islam in Modern Turkey and in Arab World Essay Example | Topics and Well Written Essays - 2000 words

Islam in Modern Turkey and in Arab World - Essay Example The push toward the Ottoman past is now too strong to stop. It has been fuelled by events in Central Asia whose only links with the Turks are through the Ottoman origins in the Asian heartland (Ozal). From the 1970s onwards a combination of factors has fed into an Islamic revivalism: the success of Sadat's October was against the Israelis in 1973; the use of oil as weapons by King Faisal of Saudi Arabia; the general resurgence of Islam -the triumph of Ayatollah Khomeini in Iran. Islam for Khomeini meant Ithna Ashari or twelve Imam Shiism (Fereydoun 65). While providing the Shias with an immense reservoir of religious passion, this inevitably acted as a barrier between Shia and the Sunni areas and thereby created obstacles for Khomeini on the larger Muslim world stage (67). Henceforth Islam was to become increasingly a force in Arab politics. Islam meant cultural identity and pride; it also meant social and moral purity in a world seen as corrupted by the West. Furthermore, it was a local native response to organizing and living in the world, not something imported from Moscow or Washington. But Islam would not have any easy run; Muslim activist would be killed and jailed and tortured in their thousands (Ozal). Their legitimate participation in election would be frustrated and their aims deliberately distorted in order to misinform people. The struggle is far from over. Turks are tough and pound people, with developed perception of themselves as people of honour and worth. There is the story from the early 1950s about a Turkish bridge in the Korean War. Threatened by overwhelming communist forces, the Turkish commander refused to retreat. Defying the orders of his United Nation superiors, he sent a message back to saying the word "retreat" did not exist in the vocabulary of the Turks. The Turks were always in the front-line of Islam against Europe; but it was a sophisticated culture Islam embracing many societies (Ozal). Here many systems thrived; here Jews and Christians lived in safety and comfort. However, the Iranian strand reflects the oscillation in society between the dynastic principle of powerful kings and that of pious religious figures. The oscillation has been in evidence in the politics of Iran over the last few centuries. For example, how Majlisi, one of the leaders of the clergy in the late seventeenth century, actually led a revoluti on, not unlike that of Khomeini's, to impose the will of the clergy on the Safavid ruler (Fereydoun 31-63). The dilemma was difficult for the Iranians to resolve. According to one principle, power came from God, and humanity was to submit; according to the other, power came from the imperial dynasty, and genealogy decided their rich cultural heritage, the more they underlined the importance of royalty in their tradition, the further they moved away from the Islamic principle. So those who were against the Islamic principle would oppose it implicitly by talking of the glories of Persian culture, poetry and art. It was a subtext that announced their real political and religious positions (Fereydoun 31-63). There is a central debate in Turkey now about how Islamic the Turkish pass was at the time of the Ottomans. Although the debate may appear academic to an outsider, it relate directly to

Friday, November 15, 2019

Treatment Planning System Software Reflective Essay

Treatment Planning System Software Reflective Essay â€Å"Improving one’s learning and performance could be considered to be a ‘meta-skill’, that is the skill of learning how to learn.† (The Open University, 2012) Clinical skills chosen The clinical skill that was chosen is learning how to use Varian Medical Eclipseâ„ ¢ Treatment Planning System software and acquiring knowledge on how to plan a treatment for the different cancers. Eclipseâ„ ¢ is a comprehensive treatment planning system that simplifies modern radiation therapy planning for dosimetrists, physicists, and physicians to efficiently create, select, and verify the best treatment plans for their patients while ensuring high standard of care and effective protocols (Varian Medical Systems, 2014). This skill was chosen because it is treatment related and is able to give me a deeper understanding on patient’s treatment. Furthermore, the resources were readily available in the department for learning purposes. Process of learning this skill The process of learning this skill was broken down into two components; mastering the use of Eclipseâ„ ¢ software efficiently and gaining knowledge on treatment planning. The intention of breaking goals down (University of Kent Careers and Employability Service, n.d.) into two components is so that I can tackle them one step at a time. Each component was further evaluated based on a three-stage framework of developing a strategy, monitoring progress and evaluating performance (Figure A), which can be used to develop and improve skills and learning in general (The Open University, 2012). Strategy first component of learning process Firstly, the strategy was to have an action plan and time checklist of what I should be doing each week and what I should achieve at the end of each week. An action plan is a review of one’s current capabilities and goals over an extended period of time (The Open University, 2012). It is useful as it provides a structured plan linking the objectives of the learning process together and setting targets for achieving goals. There is a time checklist/schedule plan created on a weekly basis at the end of every journal entry to keep me on track and ensure that the objectives for the week have been met. There was a change in the schedule plan in week 1 as compared to the schedule plan in the action plan because I realised in the first week that one week was insufficient and I needed more time to learn the software. Another strategy was to split the learning process into two components. Getting to know the user interface and all the functions of Eclipseâ„ ¢ treatment planning system first would enhance my learning in treatment planning in the later part. Treatment planning requires both knowledge on treatment planning and skills on using the Eclipseâ„ ¢ treatment planning system. Thus, the first component of my learning journey was to get myself familiarise with Eclipseâ„ ¢ treatment planning software’s user interface and its functions. This took me a couple of weeks instead of one week that was originally planned in the action plan. I was able to learn a lot both on my own by referencing the user manual and also with the help of the senior radiation therapists during the 8-hour learning session per week. As I learn, I jotted down notes in the notebook. Note-taking was helpful as I was able to monitor my learning progress to keep me on track on the things that I have covered and have not. In order to evaluate my performance so far, a written assessment was carried out with the help of the senior radiation therapists at the end of week 2. The results from the assessment would determine my next step, which was to either continue learning the software’s user interface or to move on to the second component of my learning journey to learn how to plan a treatment. I chose a written assessment to evaluate my performance because it allows me to see my results visually in terms of scores. Scoring 92% for the written assessment on the software’s user interface gave me confidence to move to on to the second component of the learning process. Second component of learning process I passed the assessment and moved to learning how to plan a treatment for rectal cancer. For this component, I required the senior radiation therapist to guide me and share her knowledge. It was an observational and verbal learning for the first few hours after which I was left on my own with the hospital’s protocol booklist to try treatment planning on my own. The overload of information and knowledge caused me to miss out on quite a number of things in treatment planning. As such, it occurred to me that I would need a checklist. In my notebook, there were 2 types of lists: one of which is a step-by-step list for a treatment plan based on what the senior radiation therapist taught me and the other, is a checklist that the senior radiation therapists check against after every completion of a treatment plan. The advantages of having a checklist are that it focuses my mind on important objectives, orders my thoughts, making me less likely to forget certain details, monitors my p rogress and prevents me from side-tracking from my objectives. I managed to complete learning the treatment planning for rectal cancer a week earlier than planned. This caused a change in my schedule plan where the remaining planned weeks were brought forward a week. During this process, I should have read up textbooks for information instead of relying solely on the protocol book and the knowledge provided by the senior radiation therapist. I could have also used the Miller’s pyramid (Figure B) to monitor my performance on a personal level. Based on the Miller’s pyramid, I am at the â€Å"Shows† level as I am able to demonstrate the skill of planning a treatment plan for rectal tumours. I have yet to reach â€Å"Does† because I am still not efficient in treatment planning as I do still make mistakes such as over-shielding in the treatment plan for brain tumour. For each treatment plan, a competency-based assessment and verbal assessment were carried out to evaluate my performance. Firstly, I had to design a suitable treatment plan using Eclipseâ„ ¢ treatment planning software for a particular case that was selected by the senior radiation therapist. After which, I had to explain and convince her that my treatment plan has met the requirements and was suitable for the patient’s condition. She used a competency-based assessment checklist (Figure C) to evaluate my performance. A competency-based assessment is a collection of evidence to demonstrate that a learner can perform a task according to specific standards (Singapore Workforce Development Agency – Quality Assurance Division, 2012). The assessment outcome will allow the assessor to make judgment with respect to the competence or incompetence (Singapore Workforce Development Agency – Quality Assurance Division, 2012). Such method of assessment has been used for many years by the planning department to assess training staff on treatment planning where they have to apply their knowledge in designing a treatment plan and explaining the rationale as well as suitability for the particular patient in accordance to the hospital’s protocol and patient’s benefit. This is good as it involves an assessment of a combination of treatment planning knowledge, process skills and transferable skills (Singapore Workforce Development Agency – Quality Assurance Division, 2012). Apart fr om competency-based assessment, I also chose verbal assessment for this component because it allowed me to gather feedback directly from my senior radiation therapist on ways that she thinks could have been better and on how to improve my treatment plans. Learning from my mistakes allows me to learn and grow as I will avoid making similar mistakes in the future. Type of learner I learned faster with the help of the senior radiation therapist. At the start of each session, the senior radiation therapist will show and explain to me regarding treatment planning. After which, I was given hands-on opportunities to enhance my learning. Among the learning styles (Figure D), I learned better through visual, verbal and logical styles where the senior radiation therapist showed and explained to me the different components of treatment planning. I feel that explanations make better sense to me rather than just verbal instructions. As such, I found myself asking more to get a deeper understanding of the interface and usage of the software as well as knowledge in treatment planning. After each discussion with the senior radiation therapist, I prefer to work alone to digest all the information and try out the treatment planning on my own. Therefore, solitary learning style (Figure D) was more suitable for me rather than social, also known as group discussion. Self-reflection using Gibb’s Reflective Model (Figure E) Description feelings I was able to learn new skills and knowledge from the seniors. Throughout this learning process, I learned how to develop my own learning goals, identify my own learning styles and be responsible for my own learning. At the start of the process, I struggled a little bit as the amount of knowledge and things to learn was too overwhelming especially since I am not IT-savvy. However, the hands-on practices helped me build up my confidence each week. I feel that this newly learnt skill and knowledge are useful as it can be applied when I carry out the daily treatments and also when I am doing the new treatment card check. The knowledge can also be shared with my juniors and students on attachment. Evaluation analysis The main challenge during the learning process was time. I only had one day (8 hours) every week to go to the treatment planning department. There was no fixed schedule plan as certain skill or knowledge required more time to learn. The changes in my schedule plan were made as more time was needed than expected to learn the software at the start and also due to the lack of manpower in the department which denied me of learning opportunities. However, I did managed to complete learning the treatment plan for rectal cancer a week earlier. As such, the schedule plan will always be adjusted based on my needs and capabilities each week. Despite this, it is crucial for me to keep to a certain timeframe as delaying a learning objective for too long would mean that the whole learning process will be completed at a later period. Given more time, I would like to be given a chance to create my own checklist on treatment planning and refer to more references from the textbooks instead of relying on the hospital’s protocol and knowledge shared by the seniors. Conclusion action plan If I was given another opportunity, I would repeat the same process with similar action plan but with a more realistic set of timeline based on my learning speed and capabilities. I would also like to develop my note-taking skills and the method of evidencing my skills. 1

Wednesday, November 13, 2019

Project Management Essay -- Business, Team Development

1. Introduction In nowadays society, the using of project management is more and more common today. The entrepreneurs are more likely to employ staffs who have learnt project management. So that learning the skill of project management is more useful and also important now. Larson and Erik (2011) mention that good project manager are trained or come from experience, not born. For this reason, in this essay it will discuss the fit between some published theories on project management and personal practice as a result of my participation in the Fit as a Fiddle project. 2. Project human resource management 2.1 Team development A project team is a group of people who working together to accomplish the project objective. According to Larson and Erik (2006, p343), there are two way of synergy, positive synergy and negative synergy. â€Å"The essence of positive synergy can be found in the phrase, ‘the whole is greater than the sum of the parts.’ Conversely, negative synergy occurs when the whole is less than the sum of the parts.† For this reason to have an effective project team is significant for the project to success. Clear and Khan (2010, p62) mention that there are four stages of team development has defined by B. W. Tuckman, which is forming, storming, norming, and performing. Forming is the first stage of the team development process. It requires the team member to know their selves’ roles and position. Moreover the project manager has to provide direction and structure (Ibid). At this stage, in the first meeting of our team the team leader has given out the scope of the Fit as a Fiddle project. Afterwards started an initial plan has given out and at the end of the meeting set the task for next meeting. These just show ou... ...en take a project it must consider the risk, and it is an uncertain factor. It only can minimise by using a various tools. For the risk assessment, first produces a list of potential risks, then using scenario analysis to assess it (Larson and Erik, 2006, p211). Using the method at the fit as a fiddle project, our team have list 5 risks, and discussed the likelihood, Potential Impact and solutions. 7. Conclusion On the basis of the above discussion, there are a number of project management theories used in the fit as a fiddle project, and compared to my personal experience most of the theories are fit. However this is a virtual work only focus on the design part, and some of the result may not accurate. Although this may be true, through the work, I have enhanced the understanding of project management and gain the technique and experience of project management.

Sunday, November 10, 2019

Banner advertising on the internet

The growth of cyberspace and the internet has not only created a new marketplace for vendors of all sorts where they can sell their items but has also created another area where advertising agencies can market goods.   Cyberspace is an infinite space and for advertisers, this provides infinite â€Å"advertising space† as well.   The only constraints on any person seeking to advertise on the internet are money and well, literally, page space (although some argue that a single page can be expanded into Herculean proportions. Banner advertisements are currently one of the most dominant forms of advertising online.   While banner advertisements were a very effective and useful advertising tool when it first started out due to the high click-through rate (CTR) which was the basis for banner advertisements, these banner advertisements have experienced a decline in popularity because of the loss of its novelty and because of other forms of internet advertising.   This has resulted in the decrease in the banner rates that websites and advertisers charge. It is this decrease in the cost of utilizing banner advertisements which has prompted this study on the effectiveness of banner advertising on the internet.   Before discussing the effectiveness of banners, a brief discussion on the pros and cons of banner advertising is necessary to be able to proper analyze its effectiveness cost-wise and also the market range that it is able to target and the demographics of the captured market. The greatest criticisms against banner advertising arise from the fact that there is no accurate way to measure the effectiveness of the banners in measuring the actual impact on the market or on the web page visitors.   There has been no study which has sufficiently shown the relationship between the advertising exposure and the actual purchasing in relation to the banner advertisements. While there have been proposals to use exposure based metrics or â€Å"impressions†, â€Å"difficulties in measuring online impressions precisely have caused much dissatisfaction among managers, resulting in a reluctance to commit funds to banner advertising (Hoffman and Novak 2000). â€Å"   The current method being employed is the â€Å"click through† method but this has also been discounted as ineffectual because â€Å"click through† merely measures the number of visits one makes and does not really reflect the proportion of visits which translate into final purchases. Another negative aspect of banner advertising is the recent â€Å"banner blindness† which is a usability phenomenon in which a website visitor completely overlooks and ignores any banner styled information (Benway and Lane 1998).   While there are studies to support the fact that this has been caused by the over exposure of website visitors to banners during its peak and thus the unconscious reaction to completely ignore them, this can also be caused by differences between connection speeds and overloaded servers that fail to load the graphics on websites properly. These two aspects are the main arguments against the effectiveness of banner advertising on the internet.   Now that the negative side of this argument has been considered, it is now important to asses the other aspect which are the positive arguments for banner advertising. The positive arguments for banner advertising fall mainly under two categories: cost-effectiveness and access to a larger consumer base.   The cost-effectiveness of banner advertising is based on the recent decrease in the cost of launching a banner campaign on the internet.   Banner advertising presents a relatively acceptable return on investments given the below-average ad rates and above-average response rates of website viewers. Because the internet has huge potential for building customer relationships, measurability and speed, the proposition of paying an adequate fee in return for a great potential benefit and increase in market visibility and profitability means that banner campaigns on the internet present a viable alternative for any company looking to cut down on costs while not necessarily resulting to losses in profit margins. The last factor that must be considered is the overall effectiveness of banners in reaching markets and creating awareness for the particular product or brand that is being advertised.   Recent studies have shown that the more interactivity that is created by the banners, the higher the â€Å"click-through† rates and the deeper the involvement consumers will have with the brand.   Cryptic messages have also been shown to increase click-through by 18% while offering of free goods or services improves click-through significantly.   What these figures and studies show is that banner advertising can be an effective means (cost and market reach) of conducting a successful marketing campaign. In conclusion, while it remains true that there is no efficient method by which to accurately correlate the number of visits or â€Å"click throughs† that a website visitor may have to the increase in sales or market exposure of a certain product, the recent decrease in costs of implementing a banner ad campaign on the internet definitely make it a very interesting alternative to consider.   It must be remembered that there are other methods by which to increase the visibility and appeal of banners to conform to the tastes of website viewers despite the emergence of the â€Å"banner blindness† phenomenon. Given the relatively low cost of launching a banner campaign on the internet, the wide consumer market base that becomes accessible through such medium and the potential benefits of a successful banner campaign, it is therefore highly advisable for any company to engage in banner advertising. References: Benway, P. and Lane, D. â€Å"Banner Blindness: Web Searchers Often Miss Obvious Links,†1998 Hoffman, D. and T. Novak (2000), â€Å"When Exposure-Based Advertising Stops Making Sense (and What CDNOW Did about It),† working paper, Owen Graduate School of Management, Vanderbilt University.   

Friday, November 8, 2019

Comparative Analysis on Locke and Hobbes Theory Essay Example

Comparative Analysis on Locke and Hobbes Theory Essay Example Comparative Analysis on Locke and Hobbes Theory Paper Comparative Analysis on Locke and Hobbes Theory Paper Locke had a theory of natural law and natural right; he believed that a rational purpose to government did exist. Defending the government as an institution, Locke insisted that not only did a good government care for the well-being of its public and have a basis for enforcing obligations on the citizens of its country; but, also, that a government was necessary for public welfare. Locke maintained that all human beings were equal and free to enjoy their inalienable right of pursuing life, health, liberty, and possessions. To Locke, natural justice would always exist, whether a government did or not, it was just his belief that a government might better guard natural justice. Locke also defended the concept of popular sovereignty and the idea that rebellion is acceptable when the government stops protecting the natural rights that it was originally established to protect. So, Locke’s idea of an effective government was one that would maintain order among the people and provide protection and resolution when ones natural rights were broken. The exact opposite of Locke’s theory was Hobbes’, whose stated that if people had a choice between living under a government or living without one, they would choose the state with a government. According to Hobbes, this is because an individual is better off in a state where only the government can legally exercise aggression; which then allows the individual to focus on serving his and his familys wants, and to satisfy the needs of the state that would allow it to maintain a good government. So, it was Hobbes view that it was unnatural for man to put himself under the control of others to have a government- but that it was rational to do so. Hobbes preferred monarchy mainly because he believed there should be only one supreme source of authority. He could tolerate parliament alone, but not a system in which government power is shared. This is the exact antithesis to the views of Locke. So, Hobbes’ thesis, although it was opposite from Locke’s, had the same ideas of maintaining order and providing protection and resolution when the rights of the people were threatened.

Wednesday, November 6, 2019

Chemical or Scientific Names of Common Substances

Chemical or Scientific Names of Common Substances Chemical or scientific names are used to give an accurate description of a substances composition. Even so, you rarely ask someone to pass the sodium chloride at the dinner table. Its important to remember that common names are inaccurate and vary from one place and time to another. Therefore, dont assume that you know the chemical composition of a substance based on its common name. This is a list of archaic chemical names and common names for chemicals, with their modern or IUPAC equivalent name. You also may be interested in the list of common chemicals and where to find them. Common Chemical Names Common Name Chemical Name acetone dimethyl ketone; 2-propanone (usually known as acetone) acid potassium sulfate potassium bisulfate acid of sugar oxalic acid ackey nitric acid alcali volatil ammonium hydroxide alcohol, grain ethyl alcohol alcohol sulfuris carbon disulfide alcohol, wood methyl alcohol alum aluminum potassium sulfate alumina aluminum oxide antichlor sodium thiosulfate antifreeze ethylene glycol antimony black antimony trisulfide antimony bloom antimony trioxide antimony glance antimony trisulfide antimony red (vermillion) antimony oxysulfide aqua ammonia aqueous solution of ammonium hydroxide aqua fortis nitric acid aqua regia nitrohydrochloric acid aromatic spirit of ammonia ammonia in alcohol arsenic glass arsenic trioxide azurite mineral form of basic copper carbonate asbestos magnesium silicate aspirin acetylsalicylic acid baking soda sodium bicarbonate banana oil (artificial) isoamyl acetate barium white barium sulfate benzol benzene bicarbonate of soda sodium hydrogen carbonate or sodium bicarbonate bichloride of mercury mercuric chloride bichrome potassium dichromate bitter salt magnesium sulfate black ash crude form of sodium carbonate black copper oxide cupric oxide black lead graphite (carbon) blanc-fixe barium sulfate bleaching powder chlorinated lime; calcium hypochlorite blue copperas copper sulfate (crystals) blue lead lead sulfate blue salts nickel sulfate blue stone copper sulfate (crystals) blue vitriol copper sulfate bluestone copper sulfate bone ash crude calcium phosphate bone black crude animal charcoal boracic acid boric acid borax sodium borate; sodium tetraborate bremen blue basic copper carbonate brimstone sulfur burnt alum anhydrous potassium aluminum sulfate burnt lime calcium oxide burnt ochre ferric oxide burnt ore ferric oxide brine aqueous sodium chloride solution butter of antimony antimony trichloride butter of tin anhydrous stannic chloride butter of zinc zinc chloride calomel mercury chloride; mercurous chloride carbolic acid phenol carbonic acid gas carbon dioxide caustic lime calcium hydroxide caustic potash potassium hydroxide caustic soda sodium hydroxide chalk calcium carbonate Chile saltpeter sodium nitrate Chile nitre sodium nitrate Chinese red basic lead chromate Chinese white zinc oxide chloride of soda sodium hypochlorite chloride of lime calcium hypochlorite chrome alum chromic potassium sulfate chrome green chromium oxide chrome yellow lead (VI) chromate chromic acid chromium trioxide copperas ferrous sulfate corrosive sublimate mercury (II) chloride corundum (ruby, sapphire) chiefly aluminum oxide cream of tartar potassium bitartrate crocus powder ferric oxide crystal carbonate sodium carbonate dechlor sodium thiophosphate diamond carbon crystal emery powder impure aluminum oxide epsom salts magnesium sulfate ethanol ethyl alcohol farina starch ferro prussiate potassium ferricyanide ferrum iron flores martis anhydride iron (III) chloride fluorspar natural calcium fluoride fixed white barium sulfate flowers of sulfur sulfur flowers of any metal oxide of the metal formalin aqueous formaldehyde solution French chalk natural magnesium silicate French vergidris basic copper acetate galena natural lead sulfide Glaubers salt sodium sulfate green verditer basic copper carbonate green vitriol ferrous sulfate crystals gypsum natural calcium sulfate hard oil boiled linseed oil heavy spar barium sulfate hydrocyanic acid hydrogen cynanide hypo (photography) sodium thiosulfate solution Indian red ferric oxide Isinglass agar-agar gelatin jewelers rouge ferric oxide killed spirits zinc chloride lampblack crude form of carbon; charcoal laughing gas nitrous oxide lead peroxide lead dioxide lead protoxide lead oxide lime calcium oxide lime, slaked calcium hydroxide limewater aqueous solution of calcium hydroxide liquor ammonia ammonium hydroxide solution litharge lead monoxide lunar caustic silver nitrate liver of sulfur sufurated potash lye or soda lye sodium hydroxide magnesia magnesium oxide manganese black manganese dioxide marble mainly calcium carbonate mercury oxide, black mercurous oxide methanol methyl alcohol methylated spirits methyl alcohol milk of lime calcium hydroxide milk of magnesium magnesium hydroxide milk of sulfur precipitated sulfur muriate of a metal chloride of the metal muriatic acid hydrochloric acid natron sodium carbonate nitre potassium nitrate nordhausen acid fuming sulfuric acid oil of mars deliquescent anhydrous iron (III) chloride oil of vitriol sulfuric acid oil of wintergreen (artificial) methyl salicylate orthophosphoric acid phosphoric acid Paris blue ferric ferrocyanide Paris green copper acetoarsenite Paris white powdered calcium carbonate pear oil (artificial) isoamyl acetate pearl ash potassium carbonate permanent white barium sulfate plaster of Paris calcium sulfate plumbago graphite potash potassium carbonate potassa potassium hydroxide precipitated chalk calcium carbonate Prussic acid hydrogen cyanide pyro tetrasodium pyrophosphate quicklime calcium oxide quicksilver mercury red lead lead tetraoxide red liquor aluminum acetate solution red prussiate of potash potassium ferrocyanide red prussiate of soda sodium ferrocyanide Rochelle salt potassium sodium tartrate rock salt sodium chloride rouge, jewelers ferric oxide rubbing alcohol isopropyl alcohol sal ammoniac ammonium chloride sal soda sodium carbonate salt, table sodium chloride salt of lemon potassium binoxalate salt of tartar potassium carbonate saltpeter potassium nitrate silica silicon dioxide slaked lime calcium hydroxide soda ash sodium carbonate soda nitre sodium nitrate soda lye sodium hydroxide soluble glass sodium silicate sour water dilute sulfuric acid spirit of hartshorn ammonium hydroxide solution spirit of salt hydrochloric acid spirit of wine ethyl alcohol spirits of nitrous ether ethyl nitrate sugar, table sucrose sugar of lead lead acetate sulfuric ether ethyl ether talc or talcum magnesium silicate tin crystals stannous chloride trona natural sodium carbonate unslaked lime calcium oxide Venetian red ferric oxide verdigris basic copper acetate Vienna lime calcium carbonate vinegar impure dilute acetic acid vitamin C ascorbic acid vitriol sulfuric acid washing soda sodium carbonate water glass sodium silicate white caustic sodium hydroxide white lead basic lead carbonate white vitriol zinc sulfate crystals yellow prussiate of potash potassium ferrocyanide yellow prussiate of soda sodium ferrocyanide zinc vitriol zinc sulfate zinc white zinc oxide

Monday, November 4, 2019

Antigone, by Sophocles Essay Example | Topics and Well Written Essays - 1000 words

Antigone, by Sophocles - Essay Example Being relatives they hate each other so much that it makes them kill each other. So, the tragedy starts with the fact of having two dead bodies and the law to bury one of the brothers with honors and the second one to be left in the field to be torn to pieces by wild animals. This is the outset of the tragedy. Antigone is the blood sister of the killed brothers and she faces the moral dilemma. Weather to break the law or to stay a law-abiding citizen and leave her brother to have eternal sufferings. There are three main problems raised in the tragedy of Antigone: 1. whether a person in Ancient Greece could be left without burial; 2. whether the written laws are higher than the laws of nature and Gods; 3. whether Creon is a good ruler for the country. At the very beginning of the tragedy Antigone buries her brother, though in a very symbolic way. Being a subtle and weak woman she cannot provide the proper burial ritual that is why she just strews him with soil. It has the meaning of t he dead being in soil. The thing is that Ancient Greek deeply believed in life after death and it can be said for sure they set their hopes to it even more that to the terrain life. The way a person is buried was of great importance and determined the way a soul would exists in afterlife. The soul of a person that is not buried under the proper ritual is doomed to unbearable sufferings and eternal embarrassment. Knowing it Creon gives his decision to leave the dead body of Polyneices in the field to be torn by wild animals. According to Greek believes it was the most disgraceful and horrible thing for the soul. A soul is sure to be taken to the most awful place of the underground Kingdom. By doing this Creon wants to show that he really cares about his nation because he punishes the enemy in the toughest way. After knowing who broke the law Creon sets the death penalty to Antigone. Creon is so conceited and egoistical that he does not even listen to Antigone’s pleads. He does not take into account the devotion of Antigone or her sister’s love; he can see only an offender of the country laws. The power muffles all his human features and the ability to understand people. His first priority is the nation’s honor and prosperity. Sophocles pays attention to the ethical problem of the priority of the written lows over the unwritten ones. The unwritten law claims that any worrier who is brave enough to fight is to be buried in a proper way. Creon in his strive for power, accepts only the laws of the state he rules. He has the option whether to punish Antigone for her breaking the law or to understand her desire to help her brother in afterlife. Sophocles in his tragedy shows that people of Theban are for their princess, they consider Creon to be a monster who chooses the cruelest punishment for a young girl – to be buried alive in a chamber. â€Å"The German poet Friedrich Holderlin, whose translation of the play had strong impact on Heid egger's reading, brings out a more subtle reading of the play: he focusses on Antigone's legal and political status within the palace, her privilege to be the hearth (according to the legal instrument of the epiklerate) and thus protected by Zeus† (Judith 2000). In other words he focuses on the problem of the priority option: who a person is, first of all, a citizen or an individual with his love, hatred etc. Many scientists still dispute on the problem of

Friday, November 1, 2019

Peer response Article Example | Topics and Well Written Essays - 250 words - 6

Peer response - Article Example Second, the topic and subject of research that was shared was relevant and seen to be applicable in current settings: homeschooling or distance education. With the prolific use of the internet, one of the significant applications is the access to knowledge through the online medium. One of the initial comments was the dismal regret for the inability to locate more scholarly research on the subject of â€Å"how do homeschooled students do compared with traditional-schooled students†. A quick look at scholarly journals generated only 11 results; which validated the comment. As such, one strongly believes that the lack of studies on the subject matter should be a motivating factor to pursue the study. There are vast options to discern the most appropriate research methodology and could be applied using a nearby university that offers distance education courses in additional to the traditional classroom-based